David Gauntlett - theories of identity
David Gauntlett - theories of identity British Sociologist and Media Theorist. Explored the idea that the media provides us with 'tools' or resources that we use to construct our identities. In the past media tended to convey singular straight-forward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas. Gauntlett's main ideas revolve around the empowerment Web 2.0 has had. Web 1.0 = traditional media: television, radio, newspapers, film Web 2.0 = digital media: the internet, convergence of internet/TV/radio on mobile phones, YouTube, Twitter, blogs. He believes the separate categories of 'producer' and 'audience' are collapsing. Web 2.0 is creating social change . Society is becoming more active, making, doing and being creative.