News Values
Examples of headlines: Negativity - 'Elderly woman's home burnt to a crisp' Familiarity - 'Windsor Castle broken into' Immediacy - 'Heatwave in Mid September' Continuity - 'Madeline Spotted?' Amplification - 'Train derailed, Killed 50' Unambiguity - 'Boris' Brexit Bites Back' Uniquenes s - 'Cheese string injures 70 year old' Simplicity - 'The cat decided to hop' Personalisation - 'Military couple reunite after 34 weeks apart and loss of dog' Predictability - 'Christmas lights are to be turned on late November' Unexpectedness - 'Disney's Defiantly Destroyed' Elite Nations/ People - 'Ariana Grande buys 3 pony's and a rottweiler'