Key Terms
Key Terms Technical Codes - layout, design, positioning, house style, font, size/quality of photographs, cropping, choices, anchorage. Visual Codes - images, mise-en-scene, costume, colour palette, masthead. Genre - What type of newspaper it is, narrative, mode of address, headlines. House Style - a company's preferred manner of presentation and layout of written material. Ideology - a system of ideas and ideals, especially ones which forms the basis of economic or political theory and policy. Discourse - written or spoken communication or debate. Ideological Discourse - communication that upholds a particular ideology/set of ideologies. Discourse that serves to sustain or challenge social positions. Dominant Ideology - ideologies or belies that we live by in our day-to-day lives and often do not questions - they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense ...