Marketing - the jungle book
Ways to market a film social media trailers / teaser trailers merchandise posters advertisements on television clothing promotions star names (large fan base) brand names franchise (e.g. McDonalds) word of mouth websites Marketing - involves all of the deals done to get the films shown and promoted. - promotion involved paid for 'above the line' advertising which will be funded as part of the project such as trailers an, spin offs, posters and billboards which are of mutual benefit to the film and another commercial agency. e.g. McDonalds Happy Meal with film theme. - includes related merchandising and 'below the line' publicity which is not paid for but again generates mutual interest. Marketing - the jungle book Disney made several smart marketing choices during the lead-in to the release of the film that helpe...