H Andrews Media Studies

Billy Jean- Micheal Jackson Component 1- Media Theoretical Framework Micheal Jackson 1982 What representations are being shown here? Are there any stereotypes?  2 white female models on a billboard - stereotyped as desirable to males.  Old granny with a shower cap on directing the policeman, doing the right thing.  Detective wearing a long tan coat, brown hat, and sunglasses. Stereotypical detective outfit.  Micheal Jackson- a young black man popular in the music industry. Subverted stereotype at the time.  What is the narrative?  Set in a city on a street corner. There is a detective watching and following him. He walks upstairs at a hotel and gets into bed with someone, then disappears.  How is Michael Jackson seen? Star image? Cameras going off all the time. Feels like he's always being followed and watched by the press. Seen as this superstar with lots of power as he disappears and is sneaky.  Historical Information Exa...

Media language for analysis of newspapers: Design and Layout: rule of 3rds, structured/unstructured, negative/positive space.  Typography: font types;Serif/Sans Serif, size, colour.  Verbal codes: slogans, emotive language, choice of words, Buzz words. Non-verbal codes: images, costumes/props, positioning, make up, juxtapositions, camera angles.  colours: colour theory  How can we analyse representations in Magazines? age gender  disabilities places race/ethnicity  sexuality class Media contexts: Social, Cultural, Political contexts Contexts= the wider issues surrounding a media text, its production and those who created it.  When applying contexts consider the following: How does the text reflect society or a particular culture? How far is a media text influenced by society or a particular culture? Does the text play a part in the society of a particular culture? Politics - A Brief Overview A number ...

Featurette - notes The first version Jon was given was far from the original film. A lot more violence, no music, King Louis wasnt in it.  The book was filmed by holes drilled into the table.  They shot some scenes in suits (motion capture) so they can imagine and picture the scene and film.  Blue scenes are used.  They used pannels of LED to see where the light is.  They alter characters poses or other objects. they change and alter the composition.  Puppets used to make the performer feel as if it real.  Eyeline props - more real emotion Changed the renderings of the characters to match the actor's emotions or movements.  Able to change the weather to affect the mood and scene. Changed the male role of the snake in the original to a female. Much more seductive and reinventive.  104 piece orchestra for the music in the film. Jon wanted the classic orchestral sound so it has the timeless Disney feel. Involved is also cultural i...

Ways to market a film social media trailers / teaser trailers  merchandise posters advertisements on television  clothing promotions star names (large fan base)  brand names franchise (e.g. McDonalds)  word of mouth  websites Marketing  - involves all of the deals done to get the films shown and promoted.  - promotion involved paid for 'above the line' advertising which will be funded as part of the      project such as trailers an, spin offs, posters and billboards which are of mutual benefit to      the film and another commercial agency. e.g. McDonalds Happy Meal with film theme.  - includes related merchandising and 'below the line' publicity which is not paid for but again    generates mutual interest.  Marketing - the jungle book Disney made several smart marketing choices during the lead-in  to the release of the film that helpe...

Hypodermic Needle Theory - suggests that the information from a text passes into the mass consciousness of the audience unmediated, i.e. the experience, intelligence and opinion of an individual are not relevant to the reception of the text.  The theory suggests that, we are manipulated by the creators of media texts, and that our behavior and thinking might be easily changed by media-makers. It assumes that the audience are passive. This theory is used to explain why certain groups in society should not be exposed to certain media texts.  Bandura - the media can influence people directly.  what do audiences want from a film? entertainment escapism large sfx well know actors high production value High production value - mega sfx  - a 'clean' look - 3D - Imax - Digital cinemas IMAX Clarity, detail, and size make IMAX more than a movie. At the cinema, two projectors run simultaneously to provide the perfect image ...