Vertical and Horizontal integration + Push and Pull Media
Horizontal integration
When two firms combine, whose products and production level is the same, then this is known as Horizontal Integration.
advantages-
Larger Market Share
Bigger Base of Customers
Increased Revenue
disadvantages-
Regulatory Scrutiny
Vertical Integration
Vertical Integration is when a firm takes over another firm or firms, that are at a different stage on the same production path.
advantages-
Positive differentiation can be created.
Asset investments can focus on specialization.
It can increase a brand’s local market share.
Transaction costs are lower throughout the supply chain.
Quality assurance can be built into the system.
disadvantages-
It forces a business to operate within an economy of scale.
It reduces flexibility.
There may be unforeseen barriers when entering a new market.
Confusion is created easily and often.
It isn’t a cheap investment.
Mainstream audience-
mass media audience, targeted at a majority.
example: Avengers, Star Wars
Niche audience-
small, specific target audience targeted toward a group of people.
example: I Daniel Blake,
Push and Pull Media Push media refers to a media distribution model wherein pieces of content are delivered to users with little interaction from them. This model is the opposite of another media distribution model, pull media, wherein the users seek out items on their own.
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