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Hypodermic Needle Theory + Hall's reception theory + IMAX
Hypodermic Needle Theory - suggests that the information from a text passes into the mass consciousness of the audience unmediated, i.e. the experience, intelligence and opinion of an individual are not relevant to the reception of the text. The theory suggests that, we are manipulated by the creators of media texts, and that our behavior and thinking might be easily changed by media-makers. It assumes that the audience are passive. This theory is used to explain why certain groups in society should not be exposed to certain media texts. Bandura - the media can influence people directly. what do audiences want from a film? entertainment escapism large sfx well know actors high production value High production value - mega sfx - a 'clean' look - 3D - Imax - Digital cinemas IMAX Clarity, detail, and size make IMAX more than a movie. At the cinema, two projectors run simultaneously to provide the perfect image ...
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