H Andrews Media Studies

To what extent do the elements of media language used in Sources A and B convey different values, attitudes and beliefs about the world?                                      [15 marks] In your answer you must: analyse the ways in which media language has been used in combination in sources A and B to convey values, attitudes and beliefs about the world. refer to relevant contexts and academic ideas and arguments in your analysis and draw judgement and conclusions in relation to the question.  D.R.I Deconstruct media language of the text. Representations  within the main story. How does all of this link to the paper's ideology (attitudes and beliefs)? Intro - 'both sources convey...' Discuss the issue of Brexit and election. Signpost each of the texts (Daily Mail is a right-wing tabloid)  Analysis of A - deconstruct, represent, how has media language be...

Socialist/left wing  Rights for workers and minorities are key. Believe the rich benefit for exploiting the poor and that the system should end revolution.  Liberal/left of Center  Pretty middle of the road. Tend to offer the most unbiased, objective perspective. Believe it is important to represent people from all minority groups and countries.  Conservative/ Right of Center  Uphold traditional values about Britishness, class, gender etc.: anti- Labour and Lib Dems. Don't like Britain being part of the EU. Wary of immigration. Pro-Capitalist.  Nationalist/Right-Wing Incredibly patriotic. Dislikes change - highly supportive of traditional values: anti abortion, anti - same sex marriages, heavily opposed to immigration. Believe Britain should be Britain for (White) British people.  Metro - '' Workhouses' For Teenage Mothers ' - Liberal  The Sun - ' Scrambled Clegg And Toast ' -  Nationalist  ...

Representation: how the media portray and represent something or someone in a particular way.  The 'construction' of media texts. Representation and Reception Theory; Stuart Hall People represent media texts in different ways, depending on their cultural background, economic standards and personal experiences. Dominant- the hegemonic (ruling or dominant in a political or social context) response people share the code and  preferred meaning. Negotiated- they accept what the text is saying and adapt it according to their social background. Oppositional- they understand, but reject the message. Representation in Newspapers  3 steps in the journey between the real world and the reality presented by newspapers. Selection       >          Omissions         >         Construction News Values              Bias...

The Daily Mirror- 19th September 2019 Language What examples of language stand out? Aggressive language-  'Killer', 'Confession', 'Victims'. Killer described as a 'beast' - dehumanising the killer, making him appear more scary and dangerous.  Informal language - 'Boris' shows the informality of the newspaper.  Content What is included or missed out of the story? Main story is of a Murder - victims shown, names given, 'more' suggests that there were others not shown. Advertising of the program within the story. Smaller story of Ant and Dec making a joke about Piers joining the jungle. Another story - Man complaining about healthcare to Boris.  The use of the program 'Confessions' in The Daily Mirror shows the target audience to be a lower demographic and more into crime dramas then the audience reading The Daily Telegraph - who would perhaps watch something like 'Downton Abbey', which is advertised on the front...

Examples of headlines: Negativity - 'Elderly woman's home burnt to a crisp'  Familiarity - 'Windsor Castle broken into'  Immediacy - 'Heatwave in Mid September' Continuity - 'Madeline Spotted?' Amplification - 'Train derailed, Killed 50' Unambiguity - 'Boris' Brexit Bites Back'  Uniquenes s - 'Cheese string injures 70 year old'  Simplicity - 'The cat decided to hop'  Personalisation - 'Military couple reunite after 34 weeks apart and loss of dog'  Predictability - 'Christmas lights are to be turned on late November'  Unexpectedness - 'Disney's Defiantly Destroyed'   Elite Nations/ People - 'Ariana Grande buys 3 pony's and a rottweiler'   

Headline:  All stories have a headline, which gives the reader an idea of what the article is about. Tabloid headlines often use puns or other techniques, such as alliteration , to captivate their audience.  Introduction:  The contents tells the reader in detail what the article is about. If the introduction is not interesting most people will not continue reading the article. The first paragraph is often known as a stand-first and is printed in a bold font.  Elaboration:  The next few paragraphs tell the reader more about the story that is outlined in the introduction. They inform readers about the following:  What Why When Where Who Quotes: Almost all new stories have comments from those involved or from voyeurs (onlookers) It makes the article more objective by keeping a balanced viewpoint. Alternatively, they can make the article more subjective by sensationalizing the reaction of the public and can indicated bias .  Project...

Semiotics how meaning is constructed through language and codes Roland Barthes argued that:  all elements of media text are codes (signs) that need to be read.  these can be understood as the thing they are and the responses they create.          Polysemic = multiple meanings Semiotics analysis starter - ad 'Fight Cancer' Dark colour (different shades of grey's and black), strong contrast of black and white, bold text in a war like font saying 'Fight Cancer' which is the main purpose of the poster, holding the sword above her head signifying power and dominance, snakes wrapped around the sword handle further signifying the power of the women against cancer and is a symbol of medicine, clearly a woman as the character has feminine features and has long hair, picture style is in totalitarian propaganda, subverting stereotype of women.  

Key Terms Technical Codes - layout, design, positioning, house style, font, size/quality of photographs, cropping, choices, anchorage.  Visual Codes - images, mise-en-scene, costume, colour palette, masthead. Genre - What type of newspaper it is, narrative, mode of address, headlines. House Style  - a company's preferred manner of presentation and layout of written material. Ideology - a system of ideas and ideals, especially ones which forms the basis of economic or political theory and policy. Discourse - written or spoken communication or debate. Ideological Discourse - communication that upholds a particular ideology/set of ideologies. Discourse that serves to sustain or challenge social positions.   Dominant Ideology - ideologies or belies that we live by in our day-to-day lives and often do not questions - they have become 'natural, common sense' things to do. This effectively dissuades people from rebelling against these beliefs, and keeps a sense ...

The Brief History of The Daily Mirror Founded in 1903 by Alfred Harmsworth.  Sold to Lord Rothermere in 1914. In 1917 one copy cost 1p. Pitched to the middle-class reader.  Transformed into a lower class newspaper after 1934 - lowbrow audience.  Best-selling tabloid in 1960. Gave financial support to the 2003 anti-war protest.  The Brief History of The Daily Telegraph Founded by Arthur B. Sleigh in 1855 as The Daily Telegraph and Courier. A controversial interview with the German Kaiser in 1908 damaged Anglo-German relation  which added to tensions in the build-up to WW1.  During WW2, The Daily Telegraph covertly helped in the recruitment of code-breakers with their crossword as a test.  Sunday Telegraph launched in 1960.  1.4 Million readers in 1980. Electronic Telegraph launched in 2004. Purchased by the Barcley Brothers for £665m in 2004. Largest circulations for the broadsheet in the UK. 

Fonts ' Times News ' font connotes a more traditional appearance allowing the reader to understand the importance of the text.  ' Ravie ' font denotes a strange and less traditional appearance as its messier and harder to read at first glance.  ' Gothic ' connotes old fashion, perhaps medieval era wording, which could suggest it is more targeted. 

Tabloid Newspapers The Sun   Dairy Mirror   Daily Mail Broadsheet Newspapers   Independent   The Daily Telegraph   The Sunday Telegraph Similarities between Tabloids Bold writing, Free prizes advertised (shows it's targeted towards lower demographics), lots of images, eye-catching, the price displayed (cheap), all contain the colour red which has connotations of anger as it’s as if the newspaper is forcing the story on the consumer, Celebrities links, Humour, Social Media links, short text, clear bias, informal, simple language. Similarities between Broadsheets Simple bold Serif font title placed at the top of the newspaper, Columns with smaller text and more of it, Formal, harder language, Advertising aimed toward higher demographics. Tabloid Informal, use of puns, alliteration, exaggeration for effect, slang, colloquial language, short and snappy sentences, heightened language, brand names, adjectives often carry sexual o...